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New book develops the living the brand concept
To extend the concept of Living the Brand, Nicholas Ind has written a new book that is rooted in philosophy. Its aim is to argue that we should focus on building organisations that create the opportunity for people to attain fulfilment with others in their working lives. Published by Atropos Press, the cover copy gives a flavour of the new work:
The Organic Organisation
The core idea of this book is that organisations exist to provide fulfilment. Why should one belong to, work for or contribute to an organisation, if fulfilment cannot be achieved? Yet the reality of much of our organisational lives is one of disappointment. Too often organisations are remote abstractions. Here the argument is put forward that an organic organisation, where the individual and the organisation are already together, provides the environment which helps us to find meaning with others. The book explores the ontology of organisations and suggests that traditional sovereign ideas of institutions that are based on a concept of man as untrustworthy, destroy the potential for creativity and fulfilment. However, when there is trust the opportunity is there for individuals to take responsibility to mould the organisations of which they are part. This is the source of fulfilment – where individuals can exceed their potentiality in a coming together in a continuously evolving relationship.
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